Using data about buying preferences and customer profiles allows management to do all of the following EXCEPT which one?
A) make decisions about how best to serve the customer
B) offer lower prices
C) provide individualized customer service
D) enhance buying selections

Question

Quizplus · Accepted Answer

While using data about buying preferences and customer profiles can inform decisions about pricing strategies, it does not necessarily mean that lower prices will be offered. Other factors such as competition and profitability also play a role in determining pricing decisions.

Using Data About Buying Preferences and Customer Profiles Allows Management