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Based on the "Playbook" for Crisis Management,what Should Senior Management

Question 40

Multiple Choice

Based on the "playbook" for crisis management,what should senior management do when a crisis occurs?


A) Have a public interview with a television reporter to manage the story.
B) Have locally based company officials handle the media.
C) Issue a written public statement of sympathy.
D) Be on site immediately after an accident.

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