Unilever is the parent company for Axe and Dove. While the company brands Dove as a body image conscious activist brand, Axe uses an opposite branding strategy that positons women as sexual objects. This supports the notion that branding is more about ______ and less about empowerment.

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The Answer of Unilever is the parent company for Axe and Dove. While the company brands Dove as a body image conscious activist brand, Axe uses an opposite branding strategy that positons women as sexual objects. This supports the notion that branding is more about ______ and less about empowerment.

Unilever Is the Parent Company for Axe and Dove