________ may be defined as the process of enhancing marketplace competitiveness through a greater understanding of a firm's competitors and the competitive environment.
A)Market intelligence
B)Competitive intelligence
C)A marketing information system
D)A decision support system

Question

Quizplus · Accepted Answer

Competitive intelligence is specifically focused on understanding competitors and the competitive environment in order to increase a firm's marketplace competitiveness. Market intelligence, while related, has a broader focus on understanding the market as a whole. A marketing information system and decision support system are both tools that may be used to gather and analyze competitive intelligence, but are not the same as competitive intelligence itself.

________ May Be Defined as the Process of Enhancing Marketplace