In conjoint analysis,________ are the values assumed by the attributes.
A)relative importance weights
B)orthogonal arrays
C)part-worth functions
D)attribute levels

Question

Quizplus · Accepted Answer

Attribute levels are the specific values assumed by the attributes in conjoint analysis. Relative importance weights refer to the level of importance assigned to each attribute by the respondent, while orthogonal arrays are a design matrix used to create choice sets in conjoint analysis. Part-worth functions represent the utility or preference score associated with each attribute level.

In Conjoint Analysis,________ Are the Values Assumed by the Attributes