In conjoint analysis,________ are utility functions that describe the utility consumers attach to the levels of each attribute.
A)relative importance weights
B)orthogonal arrays
C)part-worth functions
D)attribute levels

Question

Quizplus · Accepted Answer

Part-worth functions are the utility functions that describe the utility consumers attach to the levels of each attribute in conjoint analysis. Relative importance weights refer to the importance of each attribute relative to the others and are not the same as utility functions. Orthogonal arrays refer to the specific design used in conjoint analysis to present combinations of attribute levels to respondents. Attribute levels refer to the specific levels within each attribute that are being evaluated in the conjoint analysis, but they do not describe the utility attached to each level.

In Conjoint Analysis,________ Are Utility Functions That Describe the Utility