Which of the ways below is not a way in which preference data might be obtained?
A)asking respondents to rank brands from the most preferred to the least preferred
B)asking respondents to rate all possible pairs of brands in terms of similarity on a Likert scale
C)asking respondents to make paired comparisons and indicate which brand in a pair they prefer
D)asking respondents for preference ratings for the various brands

Question

Quizplus · Accepted Answer

Option B asks for similarity ratings, not preference ratings. While similarity ratings can provide valuable information, they are not a direct measure of preference. The other options all directly ask for preference data.

Which of the Ways Below Is Not a Way in Which