________ is a framework or blueprint for conducting the marketing research project.It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems.
A)Research classification
B)Research design
C)Design formulation
D)None of the above

Question

Quizplus · Accepted Answer

Research design is the framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problems.

________ Is a Framework or Blueprint for Conducting the Marketing