Which of the following statements is not a disadvantage of online focus groups?
A)Moderators may also be able to carry on side conversations with individual respondents,probing deeper into interesting areas.
B)It can be difficult to verify that a respondent is a member of a target group.
C)Only audio and visual stimuli can be tested.
D)Only people that have and know how to use a computer can participate.

Question

Quizplus · Accepted Answer

The statement in option A is not a disadvantage of online focus groups. It actually highlights a potential advantage of online focus groups, as moderators have the ability to interact with individual respondents and explore topics in greater depth. The other options (B, C, D) are all disadvantages of online focus groups.

Which of the Following Statements Is Not a Disadvantage of Online