________ is a comparative scaling technique in which respondents are presented with several objects simultaneously and asked to order or rank them according to some criterion.
A)Constant sum
B)Q-sort
C)Paired comparison
D)Rank order

Question

Quizplus · Accepted Answer

Rank order is a comparative scaling technique where respondents are presented with several objects (options, brands, products, etc.) simultaneously and asked to order or rank them according to some criterion such as preference, importance, or preference. The purpose of this technique is to determine the relative position or standing of each object. Constant sum is a scaling technique that requires respondents to allocate a fixed sum of units (such as points or dollars) across several attributes or items. Q-sort is a technique where respondents are asked to sort a set of statements or items into predefined categories or piles. Paired comparison is a technique where respondents are presented with pairs of objects and asked to choose the one they prefer or find more important.

________ Is a Comparative Scaling Technique in Which Respondents Are