________ are one of two types of scaling techniques in which there is direct comparison of stimulus objects with one another.
A)Preference scales
B)Comparative scales
C)Non-comparative scales
D)None of the above

Question

Quizplus · Accepted Answer

Comparative scales involve direct comparison of stimulus objects with each other. Preference scales measure the degree of liking or disliking of a single stimulus object without comparison to other objects. Non-comparative scales measure the intensity, direction, or frequency of a single attribute of a stimulus object without comparison to other objects.

________ Are One of Two Types of Scaling Techniques in Which