An outstanding feature of a product mentioned in the first sentence of a sales message might go unnoticed, but it will stand out if mentioned in the middle of the message.

Question

Quizplus · Accepted Answer

The beginning and end of a message are typically more memorable due to the primacy and recency effects, so an outstanding feature is more likely to stand out if mentioned at the start or end rather than the middle.

An Outstanding Feature of a Product Mentioned in the First