Which of the following is true of the last paragraph of a sales message?
A)It should include testimonials, guarantees, and enclosures.
B)It should be written using a deductive outline.
C) It should restate the central selling point.
D) It should be relatively long and detailed.

Question

Quizplus · Accepted Answer

The last paragraph of a sales message should summarize the central selling point and reinforce the message. Restating the key benefits or advantages of the product or service is an effective way to leave a lasting impression on the reader. Testimonials, guarantees, and enclosures may be included in the message, but are not specifically required in the last paragraph. The length and level of detail in the last paragraph will vary depending on the overall length and complexity of the message, but it should be concise and impactful. A deductive outline may be used to structure the entire message, but is not specific to the last paragraph.

Which of the Following Is True of the Last Paragraph