Which of the following statements is TRUE of customer relationship management (CRM) systems?
A) They are applications used for consolidating business operations into a single, consistent, computing platform.
B) They vary in the degree of functionality they provide.
C) They incorporate accounting, manufacturing, inventory, and human resources applications.
D) A major disadvantage of these systems is a lack of consistency in data.

Question

Quizplus · Accepted Answer

CRM systems vary in the degree of functionality they provide. While some may only focus on basic customer management functions such as contact information and sales tracking, others may include advanced features such as marketing automation and analytics.

Which of the Following Statements Is TRUE of Customer Relationship