In RFM analysis, an R score of 5 shows that ________.
A) a customer has not made any recent purchases
B) a customer has bought the most expensive items
C) a customer has frequently ordered expensive items
D) a customer has purchased the least expensive items

Question

Quizplus · Accepted Answer

An R score of 5 in RFM analysis indicates that a customer has not made any recent purchases. RFM stands for Recency, Frequency, and Monetary value, with the Recency score reflecting how recently a customer has made a purchase. A higher score typically means less recent activity.

In RFM Analysis, an R Score of 5 Shows That