An advantage of a vertical marketing system (VMS)is that it acts as a system.
A)creative
B)task- driven
C)unified
D)modern
E)customer- driven

Question

Quizplus · Accepted Answer

A vertical marketing system is a system in which the members of the distribution channel work together as a unified system. This coordination and cooperation between the members allows for greater efficiency and effectiveness in serving the customer.

An Advantage of a Vertical Marketing System (VMS)is That It