When determining the number of channel members to use at each level,three strategies are available: intensive,exclusive,and distribution.
A)multichannel
B)extensive
C)direct
D)international
E)selective

Question

Quizplus · Accepted Answer

Selective distribution allows for more control over the distribution process and ensures that the products are only sold by a select group of channel members who meet the desired criteria. This strategy is often used for products with high brand equity or those that require special handling or expertise.

When Determining the Number of Channel Members to Use at Each