The AIDA model identifies the characteristics of an effective _.
A)marketing response
B)marketing message
C)advertising budget
D)marketing mix
E)channel of communication

Question

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) is a framework for creating persuasive communication. It helps identify the key characteristics of an effective marketing message, including grabbing the audience's attention, generating interest, creating desire, and prompting action.

The AIDA Model Identifies the Characteristics of an Effective _