Competitive parity and objective- and- task are two options for made when developing an advertising program.
A)message decisions
B)advertising evaluations
C)media decisions
D)sales objectives
E)budget decisions

Question

Quizplus · Accepted Answer

Competitive parity and objective- and- task are methods used for establishing the budget for the advertising program. Therefore, the correct choice is E - budget decisions.

Competitive Parity and Objective- And- Task Are Two Options for Made