When the advertising objective is to build primary demand for a new product category,advertising will most likely be used.
A)informative
B)persuasive
C)patronage
D)institutional
E)comparative

Question

Quizplus · Accepted Answer

The objective of building primary demand for a new product category necessitates informative advertising that educates the target audience about the new product category and its uses. Persuasive advertising focuses on promoting a specific brand or product within an existing category rather than building awareness for a new category. Patronage advertising seeks to reinforce brand loyalty among existing customers, while institutional advertising aims to create a favorable image for the company as a whole. Comparative advertising involves directly comparing a brand to its competitors, which would not be relevant when introducing a new product category.

When the Advertising Objective Is to Build Primary Demand for a New