What is the term used to describe the idea that will be communicated to consumers through an advertisement?
A)consumer- generated message
B)advertising appeal
C)message strategy
D)message execution
E)creative concept

Question

Quizplus · Accepted Answer

The term used to describe the idea that will be communicated to consumers through an advertisement is message strategy. This includes the key message or benefit to be communicated to the target audience, along with the supporting evidence or reasons to believe.

What Is the Term Used to Describe the Idea That