After selecting a sweater on the Land's End Web site,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement :"Yes,I would like to receive promotional information via e- mail from Land's End." The statement suggests that Land's End is using which of the following marketing tools?
A)catalog marketing
B)permission- based e- mail marketing
C)spam
D)niche marketing
E)phishing

Question

Quizplus · Accepted Answer

The statement with the checkmark suggests that Land's End is using permission-based e-mail marketing, meaning they are requesting the customer's consent to receive promotional information via e-mail. This differs from spam, which is unsolicited and often unwanted commercial e-mail. Catalog marketing and niche marketing are not relevant in this scenario, and phishing is a type of scam used to obtain personal information through deceptive means, which is not applicable here.

After Selecting a Sweater on the Land's End Web Site,Kelly