Which of the following does NOT accurately reflect a problem with the BCG matrix approach?
A)It focuses on classifying current businesses.
B)It is difficult to define SBUs and measure market share and growth.
C)It can be time consuming to implement.
D)It focuses on planning for the future.
E)It can be costly to conduct.

Question

Quizplus · Accepted Answer

The BCG matrix approach does focus on planning for the future, so choice D does not accurately reflect a problem with the approach. Choices A, B, C, and E all accurately reflect potential problems with the approach.

Which of the Following Does NOT Accurately Reflect a Problem