With an expected increase in ethnic diversity within the American population,marketers are most likely to place a greater emphasis on which of the following?
A)mass marketing
B)geographic segmentation
C)"us and them" paradigms
D)tiered markets
E)differing advertising messages

Question

Quizplus · Accepted Answer

With an expected increase in ethnic diversity, marketers are likely to focus more on differentiating their advertising messages to target specific ethnic groups. This is because a one-size-fits-all approach is unlikely to appeal to the various ethnic groups. Therefore, marketers will need to tailor their marketing messages to appeal to the unique values and cultural attitudes of each group.

With an Expected Increase in Ethnic Diversity Within the American