For primary data to be useful to marketers,it must be relevant,current,unbiased,and .
A)accurate
B)collected before secondary data
C)inexpensive
D)experimental
E)descriptive

Question

Quizplus · Accepted Answer

For primary data to be useful to marketers, it must be accurate along with being relevant, current, and unbiased. Accurate primary data helps marketers make informed decisions based on reliable information.

For Primary Data to Be Useful to Marketers,it Must Be