Which of the following is NOT a potential source for competitive marketing intelligence?
A)collecting primary data
B)monitoring competitors' sales
C)purchasing competitors' products
D)talking with purchasing agents
E)looking through competitors' garbage

Question

Quizplus · Accepted Answer

Collecting primary data is not a source for competitive marketing intelligence as it involves directly gathering information from customers (or potential customers) about their preferences and behaviors, rather than focusing on competitor activities. The other options listed are all potential sources for gathering information about competitors' actions and strategies.

Which of the Following Is NOT a Potential Source for Competitive