Relative advantage,compatibility,complexity,divisibility,and communicability are all examples of _.
A)individual differences in innovation
B)postpurchase behaviors
C)product characteristics that influence rate of adoption
D)dissonance- reducing buying behaviors
E)alternative evaluations

Question

Quizplus · Accepted Answer

Relative advantage, compatibility, complexity, divisibility, and communicability are all product characteristics that influence the rate of adoption of an innovation. These factors have been identified as important determinants of whether consumers will adopt a new product or technology. Individual differences in innovation relate to the characteristics of the individual consumer, not the product. Post-purchase behavior refers to the actions consumers take after they have made a purchase, not the factors that influence the adoption of a new product. Dissonance reducing behaviors are actions that consumers take to reduce cognitive dissonance after making a purchase. Alternative evaluations refer to the process by which consumers compare different product options before making a purchase.

Relative Advantage,compatibility,complexity,divisibility,and Communicability Are All Examples of _