As in consumer segmentation,many marketers believe that and segmentation provide the best basis for segmenting business markets.
A)age and life- cycle;psychographic
B)income;usage rate
C)user status;user loyalty
D)geographic;demographic
E)benefits;buying behavior

Question

Quizplus · Accepted Answer

Benefits and buying behavior are considered the best basis for segmenting business markets because businesses typically purchase products based on their specific needs and the benefits that the product can offer them. Businesses may also have unique buying behaviors, such as purchasing in bulk or using a procurement process. Therefore, understanding the specific benefits that different businesses are looking for and their buying behavior can help marketers better target and serve their business customers.

As in Consumer Segmentation,many Marketers Believe That and Segmentation Provide