The PLC concept can be applied by marketers as a useful framework for describing how .
A)products and markets work
B)product ideas are developed
C)to develop marketing strategies
D)to forecast product performance
E)concept testing is conducted

Question

Quizplus · Accepted Answer

The Product Life Cycle (PLC) concept is used by marketers to describe the stages a product goes through in the market, from introduction to decline, which helps in understanding how products and markets work over time.

The PLC Concept Can Be Applied by Marketers as a Useful