Mattel's Barbie is an example of an age- defying product.Barbie,simultaneously timeless and trendy,is in the _ stage of the PLC.
A)adoption
B)introduction
C)maturity
D)decline
E)growth

Question

Quizplus · Accepted Answer

The maturity stage of the PLC is characterized by a slowing of sales growth and it is where products have reached market saturation. Barbie has been around for over 60 years and is a well-established brand with a large market share. Therefore, it is in the maturity stage of the PLC.

Mattel's Barbie Is an Example of an Age- Defying Product