Match the term with its definition.
-A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix
A)benefit variables
B)customer acquisition costs
C)market
D)market analysis
E)market segmentation
F)marketing mix
G)marketing research
H)multisegment strategy
I)single-segment strategy
J)unsegmented strategy (mass marketing)

Question

Quizplus · Accepted Answer

A multisegment strategy is designed to target several specific market segments, recognizing the unique preferences of each segment and developing a distinct marketing mix for each one. This approach contrasts with a single-segment strategy or mass marketing, focusing on a broader audience without differentiation.

Match the Term with Its Definition