Match the term with its definition.
-A distribution system with one or more intermediaries
A)brand
B)brand image
C)brandmark
D)brand name
E)design patent
F)direct channel
G)indirect channel
H)service mark
I)trade dress
J)trademark
K)utility patent
L)warranty

Question

Quizplus · Accepted Answer

An indirect channel is a distribution system with one or more intermediaries.

Answer: D
 A brand name is the word, name, or symbol used to identify a product or company.

Answer: F
 A direct channel is a distribution system where a company sells its products directly to consumers without the use of intermediaries.

Match the Term with Its Definition