Match the term with its definition.
-A technique that sets more than one price for a product or service in order to offer price concessions to certain customers
A)average pricing
B)follow-the-leader pricing strategy
C)freemium strategy
D)markup pricing
E)penetration pricing strategy
F)prestige pricing
G)price lining strategy
H)price skimming strategy
I)product line pricing
J)variable pricing strategy

Question

Quizplus · Accepted Answer

Variable pricing strategy is the technique that involves setting more than one price for a product or service to offer price concessions to certain customers. This approach allows businesses to adjust prices based on various factors such as customer demand, market conditions, or customer characteristics.

Match the Term with Its Definition