The "spending as much as the competition" method
A) can be used to duplicate the promotional efforts of close competitors.
B) depends on the firm's past experiences.
C) should be used to introduce a unique, new product.
D) should never be used.

Question

Quizplus · Accepted Answer

The "spending as much as the competition" method can be used to duplicate the promotional efforts of close competitors. By matching their marketing efforts, the firm can increase its chances of gaining market share and staying competitive.

The "Spending as Much as the Competition" Method