The Balanced Scorecard perspective that defines the customer and market segments in which the business unit will compete is the ____ perspective.
A)customer
B)internal business process
C)learning and growth
D)financial
E)none of these

Question

Quizplus · Accepted Answer

The customer perspective in the Balanced Scorecard defines the customer and market segments in which the business unit will compete. This perspective focuses on customer satisfaction, retention, and acquisition, and helps the organization to understand the factors that drive customer behavior and loyalty.

The Balanced Scorecard Perspective That Defines the Customer and Market