John Kotter built on Lewin's three-step model to create a more detailed approach for implementing change. Which of the following steps in Kotter's eight-step plan for implementing change represents the "unfreezing" stage in Lewin's three-step model?
A) Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.
B) Create a new vision to direct the change and strategies for achieving the vision.
C) Plan for, create, and reward short-term "wins" that move the organization toward the new vision.
D) Consolidate improvements, reassess changes, and make necessary adjustments in the new programs.
E) Empower others to act on the vision by removing barriers to change and encouraging risk taking and creative problem solving.

Question

Quizplus · Accepted Answer

Creating a new vision to direct the change and strategies for achieving the vision represents the "unfreezing" stage in Lewin's three-step model, as it involves preparing the organization for change by creating motivation and awareness of the need for change.

John Kotter Built on Lewin's Three-Step Model to Create a More