________ means selling largely the same products and using the same marketing approaches worldwide.
A) Adapted global marketing
B) Global marketing mixing
C) Standardized global marketing
D) Export marketing
E) Multinational strategizing

Question

Quizplus · Accepted Answer

Standardized global marketing means selling largely the same products and using the same marketing approaches worldwide. This approach assumes that the needs and preferences of consumers worldwide are becoming more similar and that the same marketing mix can be used in different countries.

________ Means Selling Largely the Same Products and Using the Same