Psychographic data in a customer database used by direct marketers includes information regarding a customer's ________ and ________.
A) interests; income
B) activities; opinions
C) age; buying preferences
D) opinions; age
E) hobbies; income

Question

Quizplus · Accepted Answer

Psychographic data includes information about a customer's activities and opinions, such as their hobbies, values, and beliefs. While income and age may also be included in the customer database, they are more typically classified as demographic data. Similarly, while buying preferences may also be included in the customer database, they are not as specific to psychographic information as activities and opinions.

Psychographic Data in a Customer Database Used by Direct Marketers