Research in attitude change suggests that to be a credible source, a communicator should be both:
A) expert and trustworthy
B) respected and feared
C) attractive and intelligent
D) trustworthy and intelligent

Question

Quizplus · Accepted Answer

Research in attitude change suggests that a communicator should be both expert and trustworthy to be perceived as credible. Respect and fear are not necessarily associated with credibility, and although being attractive and intelligent may be desirable traits, they do not necessarily contribute to credibility in the same way as expertise and trustworthiness.

Research in Attitude Change Suggests That to Be a Credible