Apex detergent is relatively undifferentiated from two other detergent brands,Acme and Brighton detergents.Therefore,Apex is most likely to require which of the following?
A) a different target market
B) a new package
C) heavy advertising to set it apart from others
D) a higher price
E) a slice-of-life style

Question

Quizplus · Accepted Answer

Since Apex detergent is undifferentiated from its competitors, heavy advertising that emphasizes its unique features and benefits will be necessary to set it apart from Acme and Brighton detergents. This will help to differentiate the brand in the minds of consumers and increase its market share. The other options such as a different target market, a new package, and a higher price may or may not be effective without first establishing a clear differentiation from competitors through effective marketing. The option of a slice-of-life style is not relevant to the situation.

Apex Detergent Is Relatively Undifferentiated from Two Other Detergent Brands,Acme