Which wholesaler's channel function is demonstrated when a wholesaler's sales force helps a manufacturer to reach many small customers at a low cost?
A) bulk-breaking
B) selling and promoting
C) buying and assortment building
D) warehousing
E) rackjobbing

Question

Quizplus · Accepted Answer

Selling and promoting is the wholesaler's channel function demonstrated when their sales force helps a manufacturer to reach many small customers at a low cost. This function involves persuasive selling and communication activities aimed at promoting and supporting the sale of products to customers.

Which Wholesaler's Channel Function Is Demonstrated When a Wholesaler's Sales