When a company is identifying its major channel alternatives,it should consider its choices in terms of ________ of intermediaries.
A) size, power, and profitability
B) power, cooperativeness, and location
C) types, number, and responsibilities
D) capacity, creativity, profitability
E) types, breadth, depth

Question

Quizplus · Accepted Answer

When a company is identifying its major channel alternatives, it should consider its choices in terms of types of intermediaries, number of intermediaries, and their responsibilities. This involves determining what types of intermediaries are appropriate for the company's product, how many intermediaries will be needed to effectively reach the target market, and what specific roles and responsibilities each intermediary will have. Size, power, profitability, power cooperativeness, location, capacity, creativity, and breadth are also important factors to consider but are more secondary to the types, number, and responsibilities of intermediaries.

When a Company Is Identifying Its Major Channel Alternatives,it Should