Because names,labels,and colors may not easily translate from one country to another,international marketers must carefully assess ________.
A) product standardization
B) market rollout
C) the product life cycle
D) packaging
E) styles

Question

Quizplus · Accepted Answer

Packaging is directly related to the translation of names, labels, and colors in international marketing. Packaging can be adjusted to suit the cultural and linguistic differences of the target market. Therefore, international marketers must carefully assess packaging.

Because Names,labels,and Colors May Not Easily Translate from One Country