In the concept testing stage of new-product development,a product concept in ________ form is presented to groups of target consumers.
A) physical or symbolic
B) experiential
C) final
D) market-tested
E) commercial

Name: In the concept testing stage of new-product development,a product concept in ________ form is presented to groups of target consumers. A) physical or symbolic B) experiential C) final D) market-tested E) commercial
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Question

Quizplus · Accepted Answer

The Answer is A

In the Concept Testing Stage of New-Product Development,a Product Concept