Marketers describe the way a consumer processes information to arrive at brand choices as ________.
A) alternative evaluation
B) information search
C) purchase decision
D) situational factors
E) postpurchase dissonance

Question

Quizplus · Accepted Answer

Alternative evaluation refers to the process a consumer goes through in selecting a brand or product based on a set of alternatives they researched or were exposed to during the information search phase. The other options refer to different stages of the decision-making process.

Marketers Describe the Way a Consumer Processes Information to Arrive