Carls Jr.came out with a new hamburger and released it in two different Asian cities with two different price points.Marketers at Carls Jr.then analyzed the different levels of purchase made at the two different price points,planning on using the information to help them set a nationwide price for the new offering.This is an example of ________.
A) observational research
B) behavioral research
C) qualitative research
D) experimental research
E) survey research

Question

Quizplus · Accepted Answer

This is an example of experimental research because the marketers manipulated the price of the new hamburger at two different levels and analyzed the resulting purchases in order to determine the best nationwide price.

Carls Jrcame Out with a New Hamburger and Released It in in Two