Because of the scarcity of good secondary data,international researchers often must collect their own primary data.An initial problem with this collection is developing good ________.
A) samples
B) research firms
C) customer relationships with nationals
D) relations with channel members
E) analytical models

Question

Quizplus · Accepted Answer

When collecting primary data, developing good samples is crucial to ensure that the data collected is representative of the population of interest. Without a good sample, the data collected may not be generalizable to the broader population and therefore limit the usefulness of the research. The other answer choices may be important considerations in primary data collection but are not as directly related to the quality of the data collected as developing good samples.

Because of the Scarcity of Good Secondary Data,international Researchers Often