In CRM,________ techniques are used to sift through data and dig out interesting findings about customers.
A) data warehousing
B) data mining
C) customer strategy
D) customer loyalty management
E) value network

Question

Quizplus · Accepted Answer

Data mining techniques are used in CRM to analyze large sets of data and find patterns and insights that can be used to better understand customers and their behavior. This allows companies to make more informed decisions about how to engage with customers and improve the overall customer experience. Data warehousing is the process of collecting and storing large amounts of data, but it is not specifically focused on analyzing that data. Customer strategy, customer loyalty management, and value network are all important aspects of CRM, but they do not specifically relate to the use of data mining techniques.

In CRM,________ Techniques Are Used to Sift Through Data and Dig