Which of the following is information gathered directly from respondents in order to specifically address a question at hand?
A) competitive marketing intelligence
B) experimental hypotheses
C) primary data
D) secondary data
E) internal data

Question

Quizplus · Accepted Answer

Primary data is information collected directly from people or sources specifically for the purpose of addressing a particular research question or problem. It is also known as first-hand data, raw data or primary source data.

Which of the Following Is Information Gathered Directly from Respondents