The process of customer-driven marketing involves which of the following?
A) product; price; promotion; adaptation
B) market segmentation; target marketing; differentiation; market positioning
C) marketing analysis; planning; implementation; feedback
D) analysis; targeting; implementation; control
E) problem identification; information search; decision; implementation

Question

Quizplus · Accepted Answer

Customer-driven marketing involves market segmentation to identify specific groups of consumers with unique needs and characteristics, target marketing to choose which segments to focus on, differentiation to establish a unique offering that meets those needs, and market positioning to create a compelling image in the minds of the target consumers. Option A is the traditional marketing mix, option C is the overall marketing process, option D is the process of implementing a specific marketing plan, and option E is the consumer decision-making process.

The Process of Customer-Driven Marketing Involves Which of the Following